Curious by nature.
Creative by design.
David Huesers
Freelance Rebrand
SCSPC
I had the opportunity to work alongside the president of the Shawnee County Suicide Prevention Coalition to create a brand that better represented their mission. Their mission is to not only raise awareness in Shawnee County but to also be a welcoming and hopeful force in the local community. The design of the logo represents the partnership that SCSPC creates with the community through their events and support. After our first few meetings we decided that the website needed to serve two purposes; encouraging people to join the coalition and providing resources to those who need them.
Fictional Brand Design
Heritage Autoworks
As someone who loves tinkering with cars, I thought it would be fun to create a fictional brand that brings that passion into my design work. Heritage Autoworks is a Pennsylvania-based shop that focuses on routine maintenance for newer vehicles—things like oil changes, tire rotations, and alignments.
I wanted the brand to feel confident and trustworthy, especially with how expensive cars are getting. The visual style is clean and spacious, with lots of white space to keep things feeling light and modern. I used a bold red, deep blue, and white color palette—high contrast and subtly patriotic, which adds a sense of reliability and tradition. The logo is a simple wordmark, designed to feel timeless and dependable, just like the shop itself.
Fictional Brand and App Design
Fuel Flow
Fuel Flow is a sports nutrition planning app I designed while studying at Washburn University. The app is built to make nutrition planning easier for athletes by handling all the calculations for them. I designed the brand to feel bold and energetic to connect with the driven, high-energy mindset of athletes. The main goal of the website is to encourage users to download the app for free.
To add a sense of warmth and personality, I included imagery of athletes throughout the site. This makes the app feel more relatable and human, and helps users see themselves in the experience.
The website layout is designed to guide users through the app's value quickly and clearly. It starts with a hero section that gives a short, punchy overview of how Fuel Flow can help. Below that, the main feature is explained in more detail, highlighting how the app simplifies nutrition planning. A short "About" section tells the story behind Fuel Flow and shares how it was created out of real frustrations athletes face with planning their meals. To make the experience more interactive, the features section uses tabs that change the text and background color based on which feature the user selects.